Hillary Alexandria Joins Le Magasin in Stockholm

We are beyond thrilled to announce that Hillary Alexandria will be showcased at the Le Magasin “pop-in“ at Stockholm’s NK luxury department store. We’ll be joining from May to June 2024 with our first collection of recycled gold & lab-grown diamond necklaces and earrings.

Here are some facts about the partner and location:

· Nordiska Kompaniet (NK) is one of the world's leading luxury department stores offering high-end fashion, beauty and lifestyle products and restaurants in an astonishing Art Nouveau building (comparable to Selfridges in London or KaDeWe in Berlin)

· Le Magasin is a tech enabled phygital marketplace providing brands turnkey services in prime retail locations. Le Magasin’s mission is to provide a global distribution network for member brands to extend their digital play to physical places.

“We as a brand are so excited for this opportunity to give the public a chance to interact with our beautiful pieces in person! For Hillary Alexandria to be included in such great company, amongst other really cool and well know brands*, is such an honor."
-Designer and Founder Hillary Smith-

Our designs are handcrafted in Europe using recycled gold and lab-grown diamonds. All of our fine jewelry designs are thoughtfully brought to life by our creative and experienced team. With this in mind, we feel it’s a perfect fit for Hillary Alexandria to make its debut in Europe first. 

As pioneers in curated retail experiences, Le Magasin’s store at NK introduces a roster of forward-thinking design & lifestyle brands, as well as unique experiences and events, titled the „Spring into Summer“ edition. Categories include Accessories, Cosmetics, Fashion, Food & Beverage, Home & Interiors, Jewelry, Media, Non-Alcoholic Spirits.

If you’re in Stockholm, please stop by Le Magasin’s pop-in at NK and check us out. The official launch date was April 11, 2024. 

Hope to see you there! 

*Other participating brands include:
Act of Caring - AMOD Sunglasses - Bjork Soda - Boba Blizz - Ekta Helsinki - Fluère - Gauhar Helsinki - Gordon’s 0,0% - Gestalten - Halgabad - Jake Maatila - Johanna Gullichsen - Kalevala Jewelry - KJP Studio - Kolonne Null - LA Cold Press - Miniware - MyNolla - New Layer - Nordic Beauty - Noughty - Oddbird - Oquist Cosmetics - Ofstedal Eng - Pelago - Purman - Rebeet - Ripple+ - Sees Company - Siadds Atelier - Soeder - Sowvital - Vitara - Yuko Ono